Business Diploma in Marketing
Duration: 51 weeks (3 semesters)
Welcome to the world of marketing, where you will need to think critically, be creative and make strategic business decisions. Whether you are artistic, a math wiz, a social butterfly or have an interest in the global economy, marketing has a career for you.
Our Business Diploma – Marketing Specialization prepares you for careers in international business and management. Under the guidance of working industry professionals, you will practice and apply traditional and digital marketing concepts using real-world tools. You will develop a strong foundation in business communication (written and verbal), business math, event management, and customer service. Additionally, the program will strengthen your interpersonal skills to help you integrate seamlessly in a diverse workplace. In a collaborative and safe environment, you will gain the confidence to take creative risks and push your imagination.
By the end of this program, you will develop an impressive portfolio showcasing the work you produced, an ability to self-promote and be fully prepared to take the next step to build your dream career.
Articulation (Credit Transfer)
British Columbia Institute of Technology (BCIT)
Language Proficiency Requirements
* If an alternate to the IELTS is submitted as proof of meeting the program’s English language requirement, and the student plans to pursue a career pathway to continue onto Yorkville University or to any other institutions, they may need to complete an acceptable standardized English assessment test such as IELTS prior to acceptance as determined by the pathway partner school. An IELTS will also be required to qualify for a study permit.
Programs Learning Outcomes
After graduating from the program, you’ll be qualified for entry-level employment as a:
Wages And Career Outlook
According to indeed.ca, the world’s largest employment search engine, the average salary for entry-level marketing jobs in Canada is $18/hour. Marketing is a performance-based career and with experience there are abundant opportunities to increase your earning potential. You can expect to earn between $15 to $20/hour at your cooperative work experience.
Top Five Reasons To Take This Program
- This program has been developed and is taught by an impressive group of educators, industry leaders and subject matter experts, including: Sales and marketing executives; Writers, editors and professional business communicators; Digital marketing specialists and consultants; Brand strategists; Entrepreneurs; Human resources managers; Special event planners; Public speakers; Economists and mathematicians; International education experts including English Language Learning professionals and international students.
- This program is recognized by the British Columbia Institute of Technology (BCIT) and Yorkville University, and allows graduates to continue on to a Bachelor of Business Administration degree (BBA).
- More than simply teaching a set of technical skills, this program prepares you for the competitive realities of business and marketing. In a supportive and highly collaborative environment you will develop the hard and soft skills necessary to be successful.
- In our commitment to student success, Stenberg College offers students an unparalleled range of free support services, including personal and professional development, English Language Learning programs, study skills workshops, academic support tutorials, one-on-one student support, and life coaching sessions.
- All your paid co-op work experience positions are guaranteed and arranged by Stenberg College.
- PRO100 Student Success Skills & Computer Fundamentals
With a focus on enhancing academic skills, this course sets you up for success as a student. Importantly, you will learn essential Microsoft Office (Word, Excel, PowerPoint) competencies required to succeed in an academic and business environment.
- MKT100 Introduction to Marketing
In this course you will critically explore marketing principles, concepts and models from a practical perspective. Focussing on a variety of real-world business examples and case studies, you will explore marketing research, advertising, branding, and ethical issues. You will apply the skills to develop a marketing strategy for a brand of your choice.
- INT100 Cultural Diversity & Understanding
This course develops awareness and understanding of cultural diversity, which is essential for success in today’s world. From relationships in the workplace to wider global issues, you will explore diversity in varied social contexts. Focussing on Canadian society, you will learn about Indigenous history in Canada, diversity in the workplace, understanding religious identities, LGBTQ+ and gender rights, media and bias, advertising to a multicultural audience, and much more.
- COM200 Writing with Purpose
In this course you will learn to write strategically for specific contexts and audiences. You will employ best practices for academic writing, email etiquette, business communications, and writing persuasive ad copy. By the end of this course, you will be an adept storyteller who can write creatively, concisely, and with intent.
- COM110 Creativity & Self-Expression
This course allows you to discover your creative potential. Picasso said that every child is an artist and the problem is how to remain an artist once we grow up. You will learn to express your thoughts and ideas through creative mediums and find the freedom and confidence to risk creatively like a child.
- MKT200 Advertising & Public Relations
Today’s global digital landscape is forcing marketers to constantly adapt their advertising and public relations strategies to engage their audience. Through a combination of theory and practical application, you will navigate reputation management and develop effective marketing communication strategies. You will also explore current design software to create ads and content.
- INT200 Interpersonal Skills Development
Interpersonal skills, also known as people skills, refer to how you communicate and interact with others. Exceptional interpersonal skills can improve your job prospects and enhance your career trajectory. In this course you will learn how to shape effective messages and build positive relationships with others. You will learn and practice the characteristics of ideal communicators, develop your emotional intelligence, become aware of your communication styles, achieve greater self-awareness, and investigate leadership skills.
- COM300 Speaking with Purpose
This course expands on your work in ‘Writing with Purpose’ as you transition from written to verbal communication. By analyzing some of history’s most famous speeches, you will develop effective public speaking techniques. Topics include active listening, speech delivery, your voice’s toolbox, vocal warmups, fighting speech anxiety, body language, presentation aids, and storytelling.
- BUS100 Canadian Business Culture
In this course you will learn how Canadian businesses operate, how they are structured, and the different strategies they employ to find success with their teams and in the global marketplace. You will build a mock company and create a business plan using the Business Model Canvas. You will also explore business finance, social responsibility, and international business strategies.
It’s essential for business and marketing professionals to have an understanding of mathematical principles in order to analyze data and make effective business decisions. This fast-paced course will introduce you to fractions, percentages, algebra, graphing methods, and the use of quadratic formula.
- MKT300 Digital Marketing
In this course you will explore the world of digital marketing and learn how it is integrated into traditional marketing channels to achieve an organization’s marketing goals. You will learn how to develop an integrated digital marketing plan using various strategies and software platforms, including search engine optimization, analytics, email marketing, paid and organic social, influencer marketing, and multimedia content creation.
- INT300 Sales, Service & Relationship Management
In this course you will explore the different steps in the sales process and learn how to cultivate long-term, trusting customer relationships. Important topics covered include prospecting, handling objections, the elements of a successful sales presentation, the structure of an effective close, and follow-up best practices. Role-play, in-class discussions, and an examination of real-world business case studies will play a key role in understanding and applying all the learned concepts in this course.
- COM100 Workplace Readiness
This course explores every step of the job-hunting process leading to career success. You will learn best practices for seeking employment, networking, building a resume, managing your online presence, writing cover-letters, interviewing, and starting at a new workplace.
- BUS200 Event Management
This course provides you with the essential skills needed to plan and execute a corporate event. Through a practical, hands-on approach, you will learn the importance of setting goals, budgeting, logistics, booth design and development, event project management, trends in event sustainability, risk management, marketing and promotions, and post- event evaluation.
- ECON100 Introduction to Economics
This course introduces you to the basic principles of microeconomics and macroeconomics. The concepts covered in class will encourage informed discussion around issues covered in the media. You will gain an understanding of how political, social, and market forces impact the Canadian and global economy. You will also learn how to measure the performance and health of an economy.
Stenberg College was originally established in 1990 by Mary Jane Stenberg. And later acquired by The Education Company Inc. (TEC) n 2003.
Stenberg’s flagship campus in Surrey is conveniently located just steps from transit, and the state-of-the-art facility houses classrooms and simulation labs.
All of Stenberg College’s
All of Stenberg College’s career-oriented programs include hands-on practicums, allowing students to apply the knowledge and skills they have learned in class to a career setting. Stenberg College offers graduates pathway options for certain programs to public post-secondary institutions with the British Columbia Institute of Technology (BCIT) or Yorkville University. If students are looking for a rewarding career in health care, technology, or with children, Stenberg can give them the tools and education they need to be successful.
It’s Practical Programs
It’s Practical Programs and Hands-on Learning helps in direct consultation with the professional community, that are targeted at meeting industry demands for certain skill sets, thereby giving graduates the highest possible opportunity for employment and success.
The Stenberg’s staff are supportive and dedicated to help students achieve success and are committed to excellence in education.
The City of Surrey is the largest city by land area and second most populated in Metro Vancouver.
We are a forward-thinking, globally recognized leader in building vibrant, sustainable communities through technology and innovation. Our city is one of the fastest growing, culturally diverse cities in Canada.
The climate is typically
The climate is typically inter-coastal Pacific-Northwest: rainy, wet winters, often with heavy rainfall lasting into early spring. Winters are chilly but not frigid, summers are mild and sunny, and autumns are cool and cloudy.